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Freelance Social Media Marketing Consultant
Freelance Social Media Marketing Consultant for Local Businesses
Keeping up with social media is one of those things that every local business knows they should be doing and one of the first things that gets pushed to the bottom of the list when you are busy doing the actual job.
The problem is, inconsistent or patchy social media doesn’t just look unprofessional. It actively costs you customers. People check your Facebook, Instagram or Google Business Profile before they decide whether to get in touch and if the last post was six months ago, it raises questions you don’t want them asking.
That’s where I come in.
You are Already Brilliant at What You Do – Social Media Shouldn’t Be Another Job
Most local business owners aren’t short of things to say about their business. They know their trade inside out, they are proud of their work and they have happy customers who would vouch for them in a heartbeat. The problem is finding the time to turn all of that into consistent, well presented social media content – week in, week out, without it slipping and thats why they look for Freelance Social Media Marketing Consultant services.
That’s exactly the gap I fill. I create and manage social media content for local businesses, sole traders and tradespeople on Facebook and Instagram, two posts or more every week, so your business stays visible, looks professional and keeps showing up for the people who are already following you and the potential customers who check you out before deciding to get in touch.
Done For You – But Always in Your Voice
Every piece of content I create is written and designed specifically for your business. That means captions written in your voice, graphics that look professional and consistent and a content mix that does more than just promote your services. Because the businesses that do social media well aren’t just the ones that post the most, they’re the ones that post content their customers actually want to see.
The content I create for local businesses is built around three things that work particularly well. Promotional and service content that clearly communicates what you do, where you work and how to get in touch. Behind the scenes content that shows the real people behind the business, the work in progress, the day to day reality, which builds the kind of connection and trust that promotional posts alone never can and review and testimonial content that takes the kind words your happy customers have already given you and puts them in front of the people who haven’t found you yet.
That combination, posted consistently over time, is what builds a social media presence that actually contributes to your business rather than just ticking a box and thats what my Freelance Social Media Marketing Consultant services offer.
What’s Included in My Freelance Social Media Marketing Consultant Services
Minimum of 2 Weekly Posts
On Facebook, Instagram and Google Business Profile. Consistent, regular posting every week without fail. No gaps, no quiet months, no posting in bursts and then going silent.
Fully Custom Captions and Posts
Every caption is written specifically for your business and brand. Nothing generic, nothing that could belong to anyone else, content that sounds like you & speaks directly to your local audience.
Professional Graphics and Visuals
I create the visuals as well as the post captions and content, branded graphics to your business brand that look polished and consistent across every post.
Content Mix That Builds Trust
A balanced blend of promotional content, behind the scenes posts and customer reviews and testimonials, the combination that works best for local businesses wanting to build familiarity and trust with a local audience. Content mix will be discussed during onboarding.
Content Approval Before Going Live
Every piece of content goes into your personal dashboard for review before it’s scheduled. You can see exactly what’s been created, request changes and approve everything before it reaches your followers. Nothing goes out without your say so.
Your Own Dashboard
You will have full visibility of everything – scheduling and statistcis so that means what’s been created, when it’s scheduled to go out and how your content is performing. Follower growth, engagement, reach and all of it available in plain English.
Content Strategy For Your Business
Before I create a single post I take the time to understand your business, your customers and what you want your social media to achieve. That shapes a content strategy that’s specific to you, not a generic posting plan.
Flexibility - No Long Term Contracts
My social media service runs on a rolling monthly basis. There’s no long term commitment and no being locked in, just a month-to-month arrangement that you are free to cancel with seven days notice.
You Stay in Control Without Doing the Work
One of the things local business owners tell me they worry about when handing over their social media is losing control of how their business comes across. That’s completely understandable and it’s exactly why the approval process is central to how I work.
You see every piece of content before it goes anywhere near Facebook, Instagram or your Google Business Profile. If something isn’t quite right, the wording feels off, you want to highlight something different, a post needs adjusting, just say so. I will make the changes. The goal is content that feels genuinely like yours, because that’s the only kind that works.
Why Consistency Matters More Than Perfection
A lot of local businesses fall into the same pattern. A burst of posts when things are quiet, then nothing for weeks when things pick up. The trouble is that inconsistency is exactly what the Facebook, Instagram and Google algorithms punish. The more consistently you post, the more people your content reaches. The more people it reaches, the more familiar your business becomes and the more familiar your business becomes, the more likely someone is to call you when they need what you do.
Minimum of two posts a week, every week, adds up to over a hundred pieces of content a year, all of it working to keep your business visible, credible and front of mind for local customers.
Who I Work With
I work with all kinds of local businesses and tradespeople, plumbers, kitchen fitters, cleaners, café owners, landscapers, hair salons, gyms, retailers and more. If you run a local business and serve local customers, I can create content that resonates with your audience and reflects your business properly.
I’m based in Spalding, Lincolnshire and work with businesses across South Lincolnshire, Cambridgeshire, Peterborough, Lincoln and Grantham, as well as remotely with local businesses throughout the UK.
Frequently Asked Questions About My Social Media Content Creation
Which platforms do you post to?
I find that Facebook, Instagram and Google Business Profiles are the “big three” that get the best results for local businesses, so that’s where I concentrate my efforts. However, if your audience is on Pinterest or another platform, we can certainly look at including those in your plan.
How many posts per week do you create?
Depends on the package you choose, but a minimum of two posts per week on Facebook, Instagram or Google Business Profile, every week, consistently. That’s the foundation of a social media presence that actually builds over time. We can discuss how many posts per week is best for your business. Its consistency that matters, not posting for posting sake.
Are the posts custom made for my business?
Yes, every time. Nothing is recycled from other clients. Every caption is written for your business and every graphic is created to match your brand.
Where do the visuals come from?
I use a mix of custom designed graphics and your own photos. Pro tip and recommended: Genuine photos of your team and your work consistently outperform stock images, so I always encourage clients to send over raw images that I can professionalise for the feed.
Do you handle responding to comments and messages?
I focus entirely on the content side of things, creating, writing and scheduling your posts to keep your feed active. I don’t manage your inbox or reply to comments, so you will still be the one building those direct relationships with your customers
Will I see the posts before they go live?
Yes, always. Every piece of content goes into your personal dashboard for review and approval before it’s scheduled. You can request changes, ask questions or simply approve and let me get on with it, whatever works best for you.
Can I still post on my own profiles?
Absolutely. My service is designed to handle your consistent content so you don’t have to think about it, but if you want to share something yourself in between, that’s completely fine.
What if i want to promote something specific?
Just let me know. If you’ve got a promotion running, a new service to shout about, a seasonal offer or anything else you want to highlight, I’ll work it into the content plan.
How much does social media content creation cost?
Because every business has different needs, I offer a range of packages rather than a “one size fits all” price. Whether you need the bare essentials or a high frequency plan across multiple platforms, I have options to suit different budgets. We can find the right fit during our initial chat.
Is there a long term contract?
No. The service runs on a rolling monthly basis with no long term commitment. You can cancel with seven days notice at any time.
Im not sure what I need, can you help me work it out?
That’s exactly what the initial chat is for. Tell me about your business, where you are with social media at the moment and what you’re hoping for, and I will help you work out what makes sense. No obligation, no pressure.
What do I need to do to get started?
It’s very straightforward! We’ll start with a quick onboarding call so I can learn about your business goals. After that, I’ll send over a simple questionnaire to grab your brand details and login access, and then I can get to work on your first batch of content.