PHONE: 01775 518004

EMAIL: claire@localedgemarketing.co.uk

welcome to local edge marketing

Small Business Marketing Consultant

Helping Local Businesses Get Found, Get Chosen and Keep Customers Coming Back

As your small business marketing consultant I provide smart websites, local visibility and simple marketing systems that actually work – without the jargon, the long contracts, or the one-size-fits-all packages

Work with me
Learn the Local Edge Method

Being good at what you do isn’t enough if customers can’t find you

Most local businesses rely on word of mouth, social media or a Google profile they rarely update. The problem with that? Customers are searching online every day and choosing businesses that look clear, visible and trustworthy before they ever make contact.

But here’s something most marketing advice doesn’t tell you. Local search works differently from general search. Most SEO guidance is built around traditional SEO – ranking in broad search results through website authority and backlinks. That has its place, absolutely, but it’s not what gets a local business found by local customers.

As a small business marketing consultant specialising in local search, everything I do is built specifically around the signals that actually determine local visibility – your Google Business Profile, your local content, your reviews, your consistency across directories, and the way your website speaks to both Google and your customers at the same time.

Not generic digital marketing advice adapted for small businesses. A system designed from the ground up for local businesses like yours.

Get Found & GET Chosen!

Smart Websites

Clear, fast, mobile first websites designed to turn visitors into enquiries, not just look good. For Local Businesses that actually get results.

Google Business Profile

Set up and optimisation of your Google Business Profile so you show up properly in local search and Google Maps.

Local SEO

Improving your local search visibility so customers find you when they are actively looking for your services/business in your area.

Social Media Content

Consistent, business focused content that keeps your business visible and reinforces trust, without chasing trends.

KEEP customers COMING BACK

Review Management

Helping you automate the collection, management and responses to reviews in a way that builds trust and strengthens local visibility.

Chatbots

Simple systems that capture leads, answer common questions and follow up with customers automatically, even when you are busy or unavailable.

Local Edge Advantage

A simple way to stay connected with your customers through timely updates, reminders and offers, helping you stay top of mind long after the first visit.
Learn more about our services

Built for real local businesses

A practical approach to local marketing, focused on what actually works.
I’m Claire – a small business marketing consultant based in Spalding, Lincolnshire. I work with local businesses, sole traders and tradespeople who want clearer visibility online, without long contracts, confusing jargon or one-size-fits-all packages.

Every business I work with is different, which is why the approach is always tailored. I combine local insight with proven digital strategies to help your business show up properly in local search, build trust with the right customers and turn online interest into real enquiries.

Whether you’re a new business looking to establish an online presence or an established business ready to strengthen your local reach, the focus is always the same – practical marketing that supports steady, sustainable growth.

Clear strategy. Local focus. Support that grows with your business.
Claire, small business marketing consultant at Local Edge Marketing, Spalding Lincolnshire

Want to take control of your own local marketing?

Learn how the same systems used for client work can be applied to your own business, step by step. Local marketing doesn’t need to be complicated.
The Local Edge Method is a free, practical course built specifically for local business owners, sole traders and tradespeople. It’s based on the same systems and strategies I use every day with clients – explained clearly, without jargon and focused on real world results.

It covers everything from getting your Google Business Profile working properly, to making sure your website converts visitors into enquiries, to building a review profile that grows consistently over time and keeping customers coming back after their first visit.

The aim isn’t to turn you into a marketer. It’s to give you the clarity and confidence to take control of your local presence – and understand exactly what’s working and why.

 

Completely free. No credit card. No catch.

Join the Local Edge Method - FREE Instant Access

Who Can I Help

Local businesses, sole traders and tradespeople ready to grow with confidence

Tradespeople

  • Plumbers
  • Electricians
  • Painter
  • Gardener

and more…

Food & Hospitality

  • Restaurants
  • Cafes
  • Takeaways
  • Hotels

and more…

Health & Fitness

  • Gyms

  • Yoga / Pilates Studios

  • Personal Trainers

  • Martial Arts / Fitness Clubs

and more…

Hair & Beauty

  • Hair Salons / Barbers
  • Nail Salons
  • Spas / Massage Therapists
  • Beauty Clinics

and more…

PROFESSIONAL SERVICES

  • Freelancers (photographers)
  • Therapists / Coaches (life, fitness)
  • Consultants / Specialists (accountants, pet groomers)

and more…

RETAIL & LOCAL SHOPS

  • Boutiques / Clothing Stores
  • Gift Shops / Homeware
  • Bookstores / Stationery
  • Specialty Stores (butchers, florist)

and more…

EDUCATION & TUITION

  • Private Tutors
  • Music / Dance Schools
  • Driving Instructors
  • Online Learning Providers

and more…

EVENTS & SERVICES

  • Wedding / Event Planners
  • Photographers / Videographers
  • Caterers
  • Local Entertainment / DJs

and more…

Running a local business today comes with unique challenges, more competition, more platforms and more ways for potential customers to find or overlook you. This isn’t about flashy marketing or chasing trends. It is about clear, practical strategies that help the right customers find you, choose you, and return again and again.

Whether you are just starting out or looking to strengthen your existing presence, this section is here to help you see if what we do fits your needs:

We are right for you if:

  • You want more customers finding and choosing your business
  • You want consistent enquiries, not just website traffic
  • You are ready to invest time and resources to grow your business
  • You are open to using proven strategies and simple systems
  • You want practical support tailored to your local business needs
  • In a nutshell…….You are a local businesses wanting more local business!

We are NOT Right for you if:

  • You expect overnight results without effort
  • You panic when enquiries fluctuate
  • You are not willing to take practical action alongside our strategies
  • You are looking for flashy, one size fits all marketing
  • You see this as a quick fix rather than a sustainable solution
  • You are a national business – sorry, my expertise lays in local

Let’s make your local business easier to find, choose and trust

No pressure. No jargon. Just clear, practical guidance, honest recommendations, and next steps tailored to help your local business grow.

Ready to work with an affordable small business marketing consultant
who understands local? Two ways to get started: done for you services or step by step learning.

Book a Free Local Visibility Call
Explore The Local Edge Method