Effective date: 21 March 2026
Last updated: 5 September 2026
1. Who we are
Local Edge Marketing is the trading name of Claire Washington.
For the purposes of UK data protection law, Claire Washington trading as Local Edge Marketing is the data controller responsible for the personal information described in this Privacy Policy.
This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us, book a consultation, join a waiting list or otherwise interact with us through our website.
Website: localedgemarketing.co.uk
Email: claire@localedgemarketing.co.uk
2. Personal information we collect
The personal information we collect depends on how you interact with our website.
Contact form
If you contact us using our website contact form, we may collect:
- your name;
- email address;
- telephone number;
- the subject and content of your message; and
- any other personal information you choose to include in your enquiry.
Contact form submissions are sent to us by email and are not stored within the WordPress website.
Free Local Visibility Call
If you book a Free Local Visibility Call, we may collect information including:
- your name;
- email address;
- telephone number;
- business or company name;
- website address;
- type of business;
- primary business location or target town;
- information about your business that you provide to help us understand your enquiry; and
- your preferred appointment date and time.
Bookings are managed using SuiteDash.
Local Edge Method waiting list
If you choose to join the Local Edge Method waiting list, we collect:
- your first name;
- last name; and
- email address.
The waiting list is managed using SuiteDash.
We use a double opt-in process. After requesting to join the waiting list, you will receive an email asking you to confirm your subscription. If you do not confirm, you will not be added to the confirmed waiting list.
Information collected automatically
When you visit our website, certain technical information may be processed automatically by our website, hosting systems and technologies used on the website. This may include information such as:
- your IP address;
- browser and device information;
- date and time of your visit; and
- technical information necessary to deliver, maintain and protect the website.
We also use Google Analytics to help us understand how visitors use our website. Google Analytics is installed through Rank Math. Analytics cookies are treated as optional and are controlled through our cookie consent system.
Embedded and third-party content
Our website may contain content or functionality provided by third parties, including Google Maps and embedded forms provided through SuiteDash.
When you interact with embedded third-party content, the relevant provider may receive technical information such as your IP address and may use cookies or similar technologies.
Further information about cookies and similar technologies used on our website is provided in our Cookie Policy.
3. How and why we use your personal information
UK data protection law requires us to have a lawful basis for processing personal information.
Responding to enquiries
We use information submitted through our contact form or otherwise provided to us to:
- respond to your enquiry;
- answer questions;
- discuss our services; and
- provide information you have requested.
Where you contact us about potentially using our services, our lawful basis may be that the processing is necessary to take steps at your request before entering into a contract.
Where appropriate, we may also rely on our legitimate interests in responding to business enquiries and communicating with people interested in our services.
Free Local Visibility Call
We use information provided when booking a Free Local Visibility Call to:
- arrange and manage your appointment;
- contact you about the booking; and
- understand your business sufficiently to prepare for the call.
Our lawful basis is that the processing is necessary to take steps at your request before potentially entering into a contract.
Quotes and services
Where an enquiry progresses, we may use the information you have provided to prepare a quote, communicate with you and provide services you request.
Our lawful basis may be taking steps before entering into a contract or performing a contract with you.
Local Edge Method waiting list
If you choose to join the Local Edge Method waiting list, we use your name and email address to manage the waiting list and notify you when the Local Edge Method becomes available.
Our lawful basis for this processing is consent.
You can withdraw your consent at any time by using the unsubscribe option provided or by contacting us. Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.
Joining the Local Edge Method waiting list does not automatically subscribe you to unrelated general marketing communications.
Website operation, security and analytics
We may process technical information where necessary to operate, maintain, troubleshoot and protect our website.
Where applicable, we rely on our legitimate interests in maintaining and protecting our website.
We also use Google Analytics to understand how visitors use our website and help us assess and improve its performance. Where cookies or similar technologies require consent, they are not enabled through our cookie consent system unless you choose to allow them.
You can change your cookie preferences or withdraw your cookie consent at any time using the cookie settings control available on the website.
Legal requirements
We may use or retain personal information where necessary to:
- comply with legal, regulatory, accounting or tax obligations;
- respond to lawful requests from authorities; or
- establish, exercise or defend legal claims.
Our lawful basis will normally be compliance with a legal obligation or, where appropriate, our legitimate interests in protecting our legal rights.
Marketing communications
We do not currently add people who submit enquiries, book a consultation or join the Local Edge Method waiting list to a general marketing list simply because they have provided their contact details.
If we introduce email communications containing general advice, tips, offers or other direct marketing in the future, we will provide appropriate information and choices and comply with applicable UK data protection and electronic marketing requirements.
4. Who we share your personal information with
We do not sell your personal information.
We may share personal information with, or allow it to be processed by, trusted service providers where necessary to operate our website, respond to enquiries or provide functionality you have requested.
These may include:
- website hosting and email service providers;
- SuiteDash, which is used for Free Local Visibility Call bookings and the Local Edge Method waiting list;
- Google, where Google Analytics or Google Maps is used on our website; and
- professional advisers, regulators, authorities or other organisations where disclosure is required by law or reasonably necessary to establish, exercise or protect our legal rights.
Where service providers process personal information on our behalf, they are permitted to process it only for the relevant purposes and subject to applicable data protection requirements.
We do not share your personal information with third parties for their own direct marketing purposes.
5. International transfers
Some of the service providers we use may process personal information outside the United Kingdom.
For example, SuiteDash operates from the United States and participates in the UK Extension to the EU-US Data Privacy Framework.
Google may also process information outside the UK when providing services such as Google Analytics and Google Maps.
Where personal information is transferred outside the UK, we take steps to ensure that an appropriate level of protection is provided in accordance with UK data protection law. Depending on the circumstances, this may include relying on UK adequacy regulations or other recognised safeguards.
You can contact us if you would like further information about the safeguards relevant to your personal information.
6. How long we keep your personal information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, taking into account any legal, accounting, tax, contractual or dispute-related requirements.
As a general guide:
Enquiries and consultation bookings that do not result in a client relationship will normally be retained for up to 12 months after our last contact.
Where you become a client, relevant information may be retained for the duration of our relationship and afterwards for as long as reasonably necessary to meet legal, accounting, tax or contractual requirements, resolve disputes or protect our legal rights.
Local Edge Method waiting-list information will normally be retained while you remain on the waiting list or until you withdraw your consent or unsubscribe. We may retain limited information where necessary to record and respect an unsubscribe or withdrawal of consent.
Information may be retained for longer where we are required to do so by law or where it is reasonably necessary in connection with an actual or potential legal claim.
When personal information is no longer required, we will delete or securely dispose of it.
7. Your data protection rights
Depending on the circumstances, UK data protection law may give you the right to:
- access the personal information we hold about you;
- ask us to correct inaccurate or incomplete personal information;
- ask us to delete your personal information in certain circumstances;
- ask us to restrict the way we use your personal information in certain circumstances;
- object to certain processing of your personal information;
- receive certain personal information in a portable format and ask us to transfer it to another organisation where the right to data portability applies; and
- withdraw your consent at any time where we rely on consent.
These rights do not apply in every situation and there may be circumstances where we are legally permitted or required to continue processing information.
To exercise any of your rights, contact:
claire@localedgemarketing.co.uk
We will normally respond to a valid request without charging a fee, although the law allows fees or refusal in certain limited circumstances.
8. Your right to object
Where we rely on legitimate interests as our lawful basis for processing your personal information, you have the right to object to that processing in certain circumstances.
If you object, we will consider your circumstances and whether we have compelling legitimate grounds to continue processing the information or whether it is required for the establishment, exercise or defence of legal claims.
You can make an objection by contacting claire@localedgemarketing.co.uk.
9. Data protection complaints
If you have concerns about how we collect, use, store or otherwise handle your personal information, you can make a complaint directly to us.
Please contact:
Claire Washington trading as Local Edge Marketing
Email: claire@localedgemarketing.co.uk
We will acknowledge a data protection complaint within 30 days, investigate it appropriately, keep you informed where necessary and communicate the outcome without undue delay.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator.
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Telephone: 0303 123 1113
Website: ico.org.uk
10. Cookies and similar technologies
Our website uses cookies and similar technologies for purposes including operating the website, remembering cookie and accessibility preferences, maintaining security and understanding how visitors use our website.
We use CookieYes to provide our cookie consent controls.
Non-essential cookies, including Google Analytics cookies, are controlled through our cookie consent system and are not enabled through that system unless you choose to allow the relevant category.
You can:
- accept optional cookies;
- reject optional cookies;
- choose individual cookie categories; and
- change or withdraw your choices later using the cookie settings control available on the website.
Some third-party content and embedded services may also use cookies or similar technologies.
For details of the cookies currently identified on our website, their purposes and how long they last, please see our Cookie Policy.
11. Automated decision-making
We do not use personal information collected through this website to make decisions about you based solely on automated processing where those decisions would have legal or similarly significant effects.
12. Links to other websites
Our website may contain links to websites operated by other organisations.
If you follow a link to another website, that organisation will be responsible for explaining how it collects and uses your personal information. This Privacy Policy does not apply to personal information collected independently by another website.
We recommend reviewing the relevant privacy information when visiting third-party websites.
13. Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure, loss or misuse.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
14. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our website, the services and technologies we use, our data-handling practices or applicable legal requirements.
When we make changes, we will update the “Last updated” date at the top of this page.
We recommend checking this Privacy Policy occasionally for updates.
15. Contact us
If you have questions about this Privacy Policy, how we use your personal information, or would like to exercise your data protection rights, please contact:
Claire Washington trading as Local Edge Marketing
Email: claire@localedgemarketing.co.uk
Website: localedgemarketing.co.uk