Most small business marketing advice wasn’t written for businesses like yours
Most marketing guidance online is built around national brands, e-commerce stores and companies with dedicated marketing teams and agency budgets. When local business owners try to follow it, it either doesn’t quite apply or simply makes no difference to the customers actually finding them locally.
There is a reason for that!
Local search works differently from general search. The signals that determine whether a local business gets found – your Google Business Profile, your proximity to the searcher, your reviews, your consistency across local directories, they are almost never covered properly in generic marketing advice.
The Local Edge Method is different. It’s small business marketing advice built from the ground up around local search and local customer behaviour. Practical, jargon-free and focused entirely on the things that actually make a difference for businesses serving a local area.
One system. Three pillars. Everything a local business needs
1. Get Found
Understand how Google decides who to show in local search and make sure your business is one of them. You’ll learn how to set up and optimise your Google Business Profile properly, how your website supports your local visibility and how to structure your services and content so Google can match you to the right local searches.
2. Get Chosen
Being found puts you on the list. Getting chosen is what turns visibility into actual enquiries. You will learn how to build the clarity and trust that makes choosing your business feel like the obvious decision – through your website content, your reviews, your social proof and your presence both online and offline.
3. Keep Customers Coming Back
The pillar most local businesses overlook entirely. You will learn how to manage your reputation consistently, build a review profile that grows and compounds over time and stay directly connected with customers between visits, so your business keeps growing rather than constantly starting over.
What you will be able to do differently
This course gives you practical small business marketing advice you can act on immediately. By the time you have worked through it you will know how to:
- Set up and optimise your Google Business Profile so it’s actively working for your business every single day, not just sitting there.
- Make sure your website is doing both of its jobs properly – helping Google find you and convincing visitors to choose you.
- Build a review profile that grows consistently and makes your business genuinely hard to overlook in local search.
- Understand the difference between traditional SEO and local SEO and why that distinction matters so much for local businesses specifically.
- Stay connected with customers between visits in a way that keeps your business top of mind without relying on social media algorithms or paying per message.
- Make informed decisions about your local marketing based on real understanding, not guesswork, not generic advice and not expensive agency retainers you don’t need.
What’s inside The Local Edge Method
The course is divided into three sections that follow the same three pillars – Get Found, Get Chosen and Keep Customers Coming Back. Each section includes practical video modules, a downloadable checklist so you can apply what you have learnt to your own business straight away and an honest conversation about how I can help if you would rather have any of it done for you professionally.
Every module is built around real local businesses, trades, cafés, gyms, salons, restaurants, shops and service businesses. The examples are specific, the advice is practical and nothing is included that doesn’t directly apply to running and growing a local business.
The whole course is free. There are no paid tiers, no content locked behind an upgrade and no credit card required to access any of it.
You won’t be going through it alone
When you join The Local Edge Method you also get access to a private community of local business owners working through the same challenges as you. Ask questions, share what’s working, get honest feedback on your own situation and learn from people who are in exactly the same position.
If you get stuck on something, unsure how a module applies to your specific type of business, or you just want a second opinion before making a change – the community is there. And so am I.
Who’s Behind the advice
Hi, I’m Claire, a small business marketing consultant based in Spalding, Lincolnshire. Local Edge Marketing started because my husband runs a local kitchen fitting business. When he needed a website that actually brought in enquiries I built one. Within a few months it was ranking on the first page of Google for local searches and the enquiries followed consistently.
That experience is the foundation of everything since. I’ve worked with local businesses across a range of industries, helping them improve their local visibility, build trust with the right customers and create systems that support steady, sustainable growth.
The Local Edge Method packages that same approach into free small business marketing advice that any local business owner can access, understand and act on straight away, without needing a marketing background or an agency budget.
This course is for you if:
You are a local business owner, sole trader or tradesperson who wants more local customers finding and choosing your business online.
You have tried following general marketing advice and found it confusing, expensive or simply not relevant to your situation.
You want to understand what’s actually working in your local marketing, so you can make informed decisions rather than guessing.
You are ready to take practical action and apply what you learn to your own business, step by step.
You want honest, straightforward guidance from someone who works with local businesses every day, not generic advice written for everyone and relevant to no one.
Ready for practical small business marketing advice that actually works for local?
The Local Edge Method is free, it’s practical and it’s built entirely around businesses like yours. Everything you need to take control of your local presence, at your own pace, in your own time, with a community of local business owners alongside you.
Get Found. Get Chosen. Keep Customers Coming Back.
That’s The Local Edge Method and it starts the moment you join.
Instant access. No credit card. No obligation.